![]() ![]() People look up to and idolise these personalities, desiring the ability to be more like them but some endorsements aren’t always the most ethical or environmentally friendly options. ![]() From Britney Spears’s collaboration with Pepsi in the 90s to Zendaya being the face of Lancôme perfume, having a famous face on your product is one of the best ways to send stock flying out the door. Celebrity endorsements of products, causes and missions have been an integral aspect of fame, pop culture, and marketing tactics for decades.
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